Need a New CC Cream? This is IT.
You know how if there's something you have insecurities around in your own appearance, you tend to zero in on that in others, particularly in terms of them not having that horrible affliction you see in yourself? Like say you don't like your nose, you'll find that you notice people who, to you, have just perfect noses. Maybe this is just something I do? If it is, well then I'm a complete freak, because I'm obsessed with even skintones. I've learned over the years that if someone has an even skintone my gut reaction is to think they are THE most beautiful person on the planet. I need to know what deal they made with what sorceress, because I am SO IN. I have a complexion that tends toward the blotchy, and I'm waging a constant war against it.
My normal makeup routine is to forgo foundation and simply cover any blemishes or problem areas with concealer, but my skin has been particularly uneven lately and once I was covering whole sections of my face with my favorite NARS concealer (review here), I knew I needed to up my makeup game. I was all out of Smashbox's CC Cream (review here) and I was ready to try something new anyway. I'd heard a lot about IT Cosmetics over the past year or two and decided to give their Your Skin But Better CC+ Cream a try.
Guys, it's love. The Smashbox CC Cream is great, but this one from IT Cosmetics is like that makeup on steroids. IT Cosmetics was co-founded by Jamie Kern Lima, who herself suffers from rosacea (I wonder if she ogles people with perfect complexions like I do?). She wanted a makeup that hid what made her less confident and helped her show her true self to the world. I mean, that's literally why I was looking for a full coverage face makeup in the first place, so of course I was sold. There's other info on the website about how the line was created with the help of plastic surgeons, and some stats about the results people have seen after using IT Cosmetics (Some of these are BS, BTW. It's physically impossible for this makeup to shrink your pores. I still love it - but that's misinformation.) I don't really care about any of that, but it's part of the marketing if you're interested!
I apply my CC Cream with a Sigma F82 Round Kabuki Brush. I like to really get all that product into my skin and all around my nose and chin - where I'm prone to the most redness. This brush works great with the IT Cosmetics CC Cream, but I've also patted on the cream with my fingers and it's done the trick too. I do find though that with a dense brush like the F82 you can use less product and apply with with more precision. I still follow up my CC Cream with concealer and setting powder, but I've found that since using Your Skin But Better CC+ Cream the redness I'm so prone to stays gone all day. No need to reapply concealer around my nose and chin - not a ONCE. Now that is a miracle.